Beyond Parallel Design

Startup Canada Daily Wire

Elsie — Thu, 01 Mar 2012 14:34:53 +0000

Quick quote?

Elsie — Fri, 30 Dec 2011 16:17:57 +0000

Want Something Fast?

Want a Facebook Business page, a Twitter account, a LinkedIn profile and/or a simple website setup? Just not sure which you need?

FACEBOOK Business page:

Whether you are already on Facebook or not, you can quickly have a new FB Business page and customize it later if you wish.

Twitter acount setup:

Need to get going with Twitter? Just want to get your account setup and learn how to start following and be followed.

LinkedIn account setup:

Want to start building your conenctions on LinkedIn? Take advantage of all their capabilities?

Website page:

Want a simple website page setup? You can choose from several business templates that can get you going quickly and very cost effectively.

Just think about your business and who you are trying to reach. And we can help you get there. Don’t wait; just contact us.

Steps to setting up a Web site

Elsie — Sat, 04 Jun 2011 12:50:51 +0000

Are you planning on getting a Web site and not sure how to go about it? I wrote this blog for a customer recently which speaks to the steps needed to get going and have re-posted it here. So enjoy and hope it is helpful. Let me know what you think.

Quinte Film Alternative

Elsie — Tue, 29 Mar 2011 01:25:41 +0000

Showcase your products and services. Engage
more customers, include rich media and interactivity.

This alternative film non-profit needed a complete refresh in order to showcase their film screenings and film reviews.

beyond parallel design:
→ Completed new design using the Web 2.0 model with Wordpress as the publishing platform and interactive media plus rich content

Newsletters

Elsie — Sat, 26 Mar 2011 15:30:37 +0000

Engage your current customers. Attract new ones. Inform and interact and have fun.

This small business needed to connect with their clients and update them on the latest business happenings and events within their area. They also wanted to raise awareness of their services and build their Brand.

beyond parallel design:
→ Designed and developed a newsletter highlighting events, seminars and workshops
→ Ensured that the content engages with their clients, keeping their business top of mind
→ Continues to write and publish this newsletter

Small Business Centre

Elsie — Sat, 26 Mar 2011 12:32:06 +0000

Extend your digital reach. Integrate your Social Media program. Update your own Website content.

This small local business wanted to refresh their web site content and layout, bring in more multimedia and include social media. They wanted to add a blog and integrate with Facebook, LinkedIn and YouTube.
Plus an online calendaring system with automatic registration was required along with the ability to post images and videos throughout the site.

beyond parallel design:
→ Reworked design
→ Rewrote the content bringing it up to date and more search engine friendly, added blogging

Print and Creative

Elsie — Mon, 14 Mar 2011 23:17:27 +0000

What is your message? Need to build your Brand? Want your business image to stand above the crowd?

When creating an image for our own business, we thought BRAND. And a big part of any Brand is its look and feel; so we ensured that all our print and online content reflected our message. This postcard which depicts ‘stepping outside of the lines’ reflects our message.

beyond parallel design:

→ Creates logos, business cards, flyers, newsletters that depict your brand and contain your message

What’s your Social Media STRATEGY?

Elsie — Sun, 27 Feb 2011 19:50:43 +0000

Are you engaging your prospects, clients, customers, suppliers, business partners? Do you really know if you are succeeding? How do you figure it out so you don’t waste precious time?
Think about it in the same way as Marketing 101! After all, Social Media is simply one more Marketing Channel (although an important one).
◊ Understand your Client/Customer/Supplier/Partner
◊ Define your Brand’s Value Proposition
◊ Build Awareness and Start the Conversation
◊ Test, Track and Measure Performance
◊ Optimize your Efforts based on your Learnings

Stay tuned over the next few weeks as we elaborate on each of the above tactics.
Love to hear from you on your successes or not so successful efforts utilizing Social Media.

Social Media – Are You Ready?

Elsie — Sat, 26 Feb 2011 20:00:37 +0000

Are you engaged? Start the conversation. Build trust and reputation. Start to collaborate and interact.

Social media presents a tremendous opportunity to extend your reach to your partners, suppliers and customers. It encompasses product development, customer support, lead generation and nurturing, community development, reputation and much, much more. It is not just some ‘techno wizardly thing’ that is going to go away.

Still trying to understand the what and how of Social Media? You are not alone.

beyond parallel design:
→ Planned social media business strategies
→ Utilized social media tools for Facebook, YouTube, LinkedIn, Blogging
→ Continues to manage and monitor performance of social media programs